To deal with Royal Mail’s Mailmark barcode printing business, D company, the professional direct mail printing provider, decided to purchase a brand-new production print system in replacement of the current one. Through in-depth market investigations, D company finally made its mind to adopt the direct mail printing system integrated with Amica Systems’ Morpho 216 UV inkjet engine for variable data printing. 

The Director from D company said, ‘Our current system could not print the data matrix barcodes required for Mailmark so it has been on our minds for a long time to upgrade the system. While the D machine itself was not 20 years old, its technology was; the printing it could achieve was very basic and inflexible. This Amica system allows us greater flexibility in terms of graphics, fonts and typefaces.’ 

The Amica Morpho 216 UV inkjet system is a single print module made of two 108mm stitched Kyocera print heads with a combined print width of 216mm. It prints at speeds up to 50m/min. with a resolution of 600dpi. The investment is intended to make the most of the discounts and improved tracking and delivery data available through the adoption of Royal Mail’s Mailmark barcode technology, which the Amica system is able to provide. 

‘It is our first high-quality inkjet system and is great for envelopes, postcards and one-piece mailers. We can offer single-pass mono prints including postal details and marketing strap lines. This was a big sum of money for us, so the investment has not been taken lightly’, also quoted from the Director. 

With circa 20 members of staff, D company’s annual direct selling is currently turning over £2.5m. At its 1,580sqm plant based in Birmingham, UK, it runs alongside certain of color/ mono digital production print systems, three envelope enclosing lines, two polywrapping lines, as well as a number of folders and collators.